Free tool · No sign-up · Uses an AI model, so read what it gives you
Meta description generator
Paste the first paragraph of a page, or describe it. An AI model writes five descriptions and each is measured to show whether it fits on Google.
What you get
Five descriptions of 120 to 155 characters, each with its width in pixels and a warning if it would be cut off on desktop. Paste the page's opening paragraph for the best result: the model can only describe what you show it.
What a description is for
It is not a ranking signal. Its job is to earn the click once you are on the page of results, by saying what the visitor gets that the title did not already say. A description that repeats the title wastes the line.
Google may not show it
Google's documentation says the snippet is taken mostly from the page itself, and that the meta description is used when it describes the page better than anything Google can pull from the text. So write one, and expect it to be replaced for some searches.
The writing tools share an allowance of 12 runs a day per visitor.
Questions
- Do I need a different description for every page?
- Yes for the pages that matter. An identical description across pages tells a searcher nothing. For thousands of similar pages, a pattern built from each page's own details is fine.
- Should the keyword be in the description?
- Once, where it reads naturally. Google shows the searcher's words in bold when they appear, which helps the result stand out.
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Updated 14 November 2026.