Headline checker

There is no score, and that is deliberate

Most headline tools give a number out of 100, built from word counts and lists of "power words". We know of no evidence that such a score predicts whether a person clicks, so we do not give one.

So this checks only what can be checked. Whether the title fits in the width Google gives it, measured in pixels the way Google measures. Whether the phrase people search for is in the first few words, where a scanning eye lands. And a few habits that make a title read as spam: words in capitals, repetition, several ideas strung together. Google's guidance on title links advises against keyword stuffing and repeated boilerplate, and says it may write its own title when yours does not describe the page.

What it cannot judge

Whether the headline is true, specific and interesting. Those decide the click, and they need a person. A useful test: could this title sit on a competitor's article unchanged? If so, it says nothing only your page says.

Titles and headlines are two things

The title tag is what appears on Google. The headline is the H1 a visitor sees on the page. They can differ: a short title that fits the search result, and a longer headline that says more once the visitor has arrived.