Content Autopilot vs Frase
Frase is a content platform for teams that write: research, an editor that scores a draft for search and AI answers, opt-in autopilot, and AI visibility tracking, from $49 a month with a 7-day trial. Its entry plan includes 10 articles a month and tracks two AI engines; Claude and Gemini arrive on the $299 plan. We publish 30 a month without anyone in the editor, and track four assistants on every site. We have not published pricing yet.
Pick Frase if
- You or your writers want to work in an editor that scores each draft.
- You want daily AI tracking.
- You want a public price and a 7-day trial with no card.
- You publish to Sanity.
Pick Content Autopilot if
- You want articles published every day without opening an editor.
- You want Claude and Perplexity tracked without a higher plan.
- You want a backlink exchange; Frase finds prospects and drafts outreach emails for you to send.
Side by side
| Feature | Content Autopilot | Frase |
|---|---|---|
| Built around | Daily publishing, with AI visibility feeding the plan | A scored editor and content operations, with autopilot as an option |
| Articles | One a day, about 1,600 words by default | 10 a month on Starter |
| AI visibility tracking | Built in: ChatGPT, Claude, Gemini and Perplexity, checked weekly | Included, daily: ChatGPT and Google AI on Starter; Perplexity on Professional; Claude and Gemini on Scale |
| Backlinks | Opt-in exchange with published rules | Competitor backlink gap scan and drafted outreach emails |
| Publishes to | WordPress, WordPress.com, Webflow, Shopify, Ghost, Wix, Notion, Strapi, GoHighLevel, Framer (beta), GitHub, webhook, plus a hosted blog | WordPress, Webflow, Sanity, Wix, or its own CMS |
| For AI agents | MCP server and REST API | MCP server and CLI on every plan |
| Price | Not published yet | Starter $49, Professional $129, Scale $299 a month; less on yearly billing |
Sources for the Frase column: Frase pricing. Prices and features change; check the vendor's site before you decide.
The difference that matters
Frase is built for people who write. Its strength is the editor and the research around it, and its own blog publishes some of the most careful work in this field, which our studies cite.
We are built for people who do not have time to write. If someone on your team will sit in an editor, Frase gives them more to work with. If nobody will, the editor is not what you need.
What we could not confirm
Frase's plan table says auto-publish covers all content types on every plan, while its Starter description says it covers the core formats.
Questions
- Does Frase publish automatically?
- It can. Autopilot is opt-in on every plan, and changes from its Content Guard wait for approval by default.
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