Content Autopilot vs Frase

Frase is a content platform for teams that write: research, an editor that scores a draft for search and AI answers, opt-in autopilot, and AI visibility tracking, from $49 a month with a 7-day trial. Its entry plan includes 10 articles a month and tracks two AI engines; Claude and Gemini arrive on the $299 plan. We publish 30 a month without anyone in the editor, and track four assistants on every site. We have not published pricing yet.

Frase's details were read on its own site on 14 November 2026. We make Content Autopilot, so weigh this page accordingly.

Pick Frase if

  • You or your writers want to work in an editor that scores each draft.
  • You want daily AI tracking.
  • You want a public price and a 7-day trial with no card.
  • You publish to Sanity.

Pick Content Autopilot if

  • You want articles published every day without opening an editor.
  • You want Claude and Perplexity tracked without a higher plan.
  • You want a backlink exchange; Frase finds prospects and drafts outreach emails for you to send.

Side by side

FeatureContent AutopilotFrase
Built aroundDaily publishing, with AI visibility feeding the planA scored editor and content operations, with autopilot as an option
ArticlesOne a day, about 1,600 words by default10 a month on Starter
AI visibility trackingBuilt in: ChatGPT, Claude, Gemini and Perplexity, checked weeklyIncluded, daily: ChatGPT and Google AI on Starter; Perplexity on Professional; Claude and Gemini on Scale
BacklinksOpt-in exchange with published rulesCompetitor backlink gap scan and drafted outreach emails
Publishes toWordPress, WordPress.com, Webflow, Shopify, Ghost, Wix, Notion, Strapi, GoHighLevel, Framer (beta), GitHub, webhook, plus a hosted blogWordPress, Webflow, Sanity, Wix, or its own CMS
For AI agentsMCP server and REST APIMCP server and CLI on every plan
PriceNot published yetStarter $49, Professional $129, Scale $299 a month; less on yearly billing

Sources for the Frase column: Frase pricing. Prices and features change; check the vendor's site before you decide.

The difference that matters

Frase is built for people who write. Its strength is the editor and the research around it, and its own blog publishes some of the most careful work in this field, which our studies cite.

We are built for people who do not have time to write. If someone on your team will sit in an editor, Frase gives them more to work with. If nobody will, the editor is not what you need.

What we could not confirm

Frase's plan table says auto-publish covers all content types on every plan, while its Starter description says it covers the core formats.

Questions

Does Frase publish automatically?
It can. Autopilot is opt-in on every plan, and changes from its Content Guard wait for approval by default.

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