Blogging

The best free blogging platforms, and what free costs you

Content Autopilot team · Updated 14 November 2026 · Sources checked 14 November 2026 · 8 min read

For a business, WordPress.com, Blogger and Wix are the free plans most people start on, and Ghost is free if you are willing to run your own server. For writing that earns from readers, Substack and Medium cost nothing to start and take their share later. For developers, Hashnode and GitHub Pages. Every free plan has a catch, and it is almost always the same one: your blog lives at the platform's address rather than your own, and moving it later is work.

In short

  • Free with your own domain: Blogger (you buy the domain), GitHub Pages, Notion (plus $8 a month per domain) and Kit's landing pages.
  • Free but on the platform's address: WordPress.com (shows its own ads), Wix (shows Wix branding), Hashnode, Tumblr, Bear Blog.
  • Free to publish, paid later: Substack keeps 10% of paid subscriptions and charges $50 once for a custom domain.
  • Not free at all: Squarespace (14-day trial) and Ghost's hosted plans. Ghost itself is free software if you host it yourself.

Before the list: we are not on it

We make Content Autopilot, which publishes articles to a blog it hosts on your own domain. That is part of a paid product, and our pricing is not published yet, so it does not belong in a list of free plans. We have no relationship with any platform below.

Every fact here was read on the platform's own pricing page or help centre on 14 November 2026, and each entry links what we read. Where a platform's own pages did not say something, the table says "not stated" rather than repeat what other sites claim.

The free plans side by side

Platform Free plan Address on the free plan Your own domain Ads or branding on free Cut of what you earn
WordPress.com Yes, 1 GB storage A wordpress.com subdomain Paid Personal plan WordPress.com ads shown to visitors Not stated
Blogger Yes A blogspot.com address Yes, you buy the domain elsewhere You can add your own AdSense ads Not stated
Wix Yes username.wixsite.com/sitename Paid Light plan Wix branding Not stated
Medium Yes A medium.com page With Medium membership Not stated Not stated
Substack Yes, any number of subscribers A substack.com subdomain $50 one-time fee Not stated 10% of paid subscriptions, plus Stripe's fees
beehiiv Up to 2,500 subscribers A beehiiv subdomain Paid plans only beehiiv branding No paid subscriptions on free
Ghost (self-hosted) Free software Your own domain Yes None 0% Ghost fee; Stripe's fees apply
Hashnode Yes A hashnode.dev subdomain Paid Pro plan Hashnode branding Not stated
HubSpot One blog, up to 100 posts Same subdomain as your HubSpot site Not stated HubSpot branding Not stated
Notion Yes, one notion.site domain A notion.site address $8 a month per domain, billed yearly Notion branding Not stated
GitHub Pages Yes, for public repositories owner.github.io Yes Not stated Not applicable
Bear Blog Yes your-blog.bearblog.dev Supported; plan not stated "No trackers, ads, or scripts" Not stated
Tumblr Yes yourblog.tumblr.com Yes, by DNS Paid Premium removes ads Not stated
Kit Up to 10,000 subscribers A Kit domain you can customise Yes, on free Kit branding Stated as 3.5% + 30¢ per sale

Kit is a newsletter platform with landing pages rather than a blog, but it is often where people end up when they want to write to an audience for free, so it is here.

Which to pick

If you want Pick Why
A business blog on your own domain for free Blogger, or Ghost on your own server The only general blogging platforms here that put your own domain on a free plan
The easiest start, and you may upgrade later WordPress.com The largest ecosystem, and the upgrade path is the same product
To earn from paid subscriptions Substack Free to publish; 10% only of what you earn
A newsletter first, a website second beehiiv or Kit Built around email, with generous free subscriber limits
A developer blog Hashnode or GitHub Pages Markdown, code blocks, and GitHub Pages lives in your repository
As little as possible between you and the reader Bear Blog No trackers, ads or scripts
A site that already runs on Notion or HubSpot Notion or HubSpot One less tool

The platforms, one by one

WordPress.com

The hosted version of WordPress. The free plan has no time limit and 1 GB of storage, and includes built-in newsletters. The catch is on the pricing page itself: "Free sites display WordPress.com ads to visitors". Using your own domain and turning the ads off needs the Personal plan.

Pick it when you want to start free and grow on the same platform. It is not the same as self-hosted WordPress from WordPress.org, which is free software but needs hosting you pay for.

Blogger

Google's blogging service. You can point your own domain at it with a CNAME record, and show AdSense and other ads on your pages. You can back up everything through Google Takeout and import it elsewhere.

It is free and stable, and its templates look their age. For a business that wants its own domain and nothing else, it does the job.

Wix

A website builder with a blog. Building a site is free, at an address of the form username.wixsite.com/sitename. Connecting a domain and removing Wix branding needs a paid plan; Light was shown at $17.77 a month on yearly billing, with a domain free for the first year.

Pick it when you want a whole website with a blog attached and are likely to pay for the domain soon.

Medium

A publishing network with readers already on it. Writing is free. Connecting your own domain is a membership benefit; the Member plan was shown at $5 a month under a welcome offer. Medium's reach is the reason to use it, and the reason not to: readers find your work through Medium, and the relationship is with Medium.

Substack

A newsletter platform with a web archive. Publishing is free "no matter how many subscribers you have". If you charge, Substack keeps 10% of subscription revenue and Stripe takes its processing fee, 2.9% plus 30 cents for a US card. A custom domain is a one-time $50.

Pick it when the goal is a paid newsletter. For a business blog meant to bring in search traffic, everything you publish lives under substack.com unless you pay for the domain.

beehiiv

A newsletter platform. The free plan covers up to 2,500 subscribers and unlimited sends, with beehiiv branding. The pricing page lists custom domains among the free plan's features in one place and as paid-only in its comparison table; the help article says paid plans only. Lite, the cheapest paid plan, is $49 a month billed yearly.

Ghost

Ghost is free software under the MIT licence, and if you host it yourself it costs what your server costs. You can export your content and members at any time. Ghost charges no transaction fee on paid memberships; Stripe charges its own. Its hosted service, Ghost(Pro), has no free plan; Starter was $18 a month billed yearly.

Pick self-hosted Ghost if you or someone on your team is comfortable running a server, and you want a modern editor, newsletters and memberships on your own domain without paying a platform.

Hashnode

A blogging platform for developers. The free plan gives a hashnode.dev blog with unlimited posts and analytics, and every post can be exported as Markdown. A custom domain needs Pro, $5 a month per seat billed yearly.

HubSpot

HubSpot's free CMS includes one blog with up to 100 posts, 20 authors and 50 tags, with HubSpot branding. Worth it if you already use HubSpot's free CRM, because the blog and your contacts live in one place.

Notion

You can publish pages from Notion for free at a notion.site address. Connecting your own domain costs $8 a month per domain on yearly billing, and removes Notion's branding. Pick it if your team already writes in Notion.

GitHub Pages

GitHub Pages publishes a site straight from a repository, at owner.github.io, and supports custom domains. Your posts are files in a repository you control. It suits developers, and nobody else.

Bear Blog

A deliberately minimal blog with "No trackers, ads, or scripts". Blogs live at your-blog.bearblog.dev, and custom domains are supported. Email lists are only for upgraded blogs. The upgrade price was not shown on the pages we could read.

Tumblr

Free, at yourblog.tumblr.com, with a custom domain connected by DNS. Tumblr Premium removes ads. You can export a blog as a ZIP file, up to four times a month. It is a social network first.

Kit

A newsletter platform. The free plan covers up to 10,000 subscribers, with landing pages, forms and unlimited broadcasts, and lets you customise your domain. You can sell paid newsletters on it, with a fee the pricing page gives as 3.5% plus 30 cents.

Not free

Squarespace says plainly that it "doesn't offer a free plan"; there is a 14-day trial, and the Basic plan was €12 a month billed yearly. Ghost(Pro) starts at $18 a month billed yearly. Write.as lists a free plan, but its sign-up button read "Closed for now" when we looked.

What free really costs

Your address. On most free plans the blog lives at the platform's address. Links other sites give you build up the platform's domain, not yours, and moving later breaks them unless you can redirect.

The upgrade you will need. Own domain, no platform ads, no branding: on most of these, that is the first paid plan.

A cut of what you earn. Substack's 10%, Kit's per-sale fee, and Stripe's processing fee on everything.

The exit. Check before you start that you can export your posts, and your subscribers if you have them. Blogger, Ghost, Hashnode and Tumblr say how on their own pages; for the others we could not confirm it.

If you already have a website

The best place for a business blog is on your own domain, ideally at yourbrand.com/blog, so that every link and every visit builds up the site you are trying to grow. Most free hosted platforms can give you blog.yourbrand.com at best, and some not even that on the free plan. Putting a hosted blog under a folder of your main site needs either a platform that supports it or a reverse proxy set up on your side.

When you are ready to start, How to start a blog for free walks through it step by step.

Questions

What is the best free blogging platform?
For a business blog on your own domain at no cost, Blogger, or Ghost if you can run a server. For the easiest start with room to grow, WordPress.com. For earning from paid subscriptions, Substack.
Can I use my own domain on a free blog?
On Blogger, GitHub Pages and self-hosted Ghost, yes, and you pay only for the domain. Notion charges $8 a month per domain on top of its free plan. WordPress.com, Wix, Hashnode and beehiiv need a paid plan.
Which free blogging platform is best for SEO?
Whichever lets the blog live on your own domain, renders pages a crawler can read without JavaScript, and lets you set titles and descriptions. Your own domain matters most, because links to the blog then build up your site.
Do free blogs show ads?
WordPress.com's free plan shows WordPress.com ads to visitors. Wix shows its branding. Bear Blog says it has no ads. Most of the others brand the free plan rather than showing ads.

Sources

Each one was opened and read on 14 November 2026. Figures in the text say what was counted, how many and when.

  1. 1.free plan (/pricing) · wordpress.com
  2. 2.Includes built-in newsletters · wordpress.com
  3. 3.Point your own domain at it · support.google.com
  4. 4.Show AdSense and other ads · support.google.com
  5. 5.Back up everything · support.google.com
  6. 6.Building a site is free · wix.com
  7. 7.Your own domain · medium.com
  8. 8.Publishing is free · support.substack.com
  9. 9.free plan (/pricing) · beehiiv.com
  10. 10.help article (/support/article/14492990172823-how-to-use-a-custom-domain-for-your-publication) · beehiiv.com
  11. 11.Free software under the MIT licence · docs.ghost.org
  12. 12.No transaction fee · ghost.org
  13. 13.No free plan · ghost.org
  14. 14.free plan (/pricing) · hashnode.com
  15. 15.free CMS (/pricing/cms) · hubspot.com
  16. 16.Publish pages from Notion · notion.com
  17. 17.GitHub Pages (/en/pages/getting-started-with-github-pages/about-github-pages) · docs.github.com
  18. 18.Supports custom domains · docs.github.com
  19. 19."No trackers, ads, or scripts" · bearblog.dev
  20. 20.custom domains (/custom-domains) · docs.bearblog.dev
  21. 21.Email lists (/sending-emails) · docs.bearblog.dev
  22. 22.custom domain (/knowledge-base/domain-connections) · help.tumblr.com
  23. 23.Tumblr Premium (/knowledge-base/premium) · help.tumblr.com
  24. 24.Export a blog · help.tumblr.com
  25. 25.free plan (/pricing) · kit.com
  26. 26."doesn't offer a free plan" · squarespace.com

Content Autopilot team

We make Content Autopilot, an SEO and AI visibility product

Our guides are drafted with AI from the sources listed above, and every figure is checked against its source before it is published. Where we sell something a guide discusses, the guide says so.