Free tool · No sign-up · Uses an AI model, so read what it gives you
Content brief generator
Enter a topic and anything the writer should know. An AI model drafts a brief: what the searcher wants, who the reader is, the angle, what to cover and what evidence to find before writing.
What is in the brief
Seven parts: what someone searching this wants, who the article is for, the one thing it should do better than what is already out there, the points it must cover, the questions it should answer, the evidence to find first, and what to leave out.
The evidence section
This is where a generated brief usually goes wrong, by naming studies and statistics that may not exist. The model here is told to say what kind of source to look for ("the vendor's own pricing page", "a primary survey of prices") and never a figure. Finding the source is still your job, and it is the job that makes the article worth reading.
What to add yourself
The parts only you know. What you have seen that the reader has not. What your customers ask. Which claim you would stake your name on. A brief built only from a topic produces an article anyone could have written.
Give it more than a topic if you can: who you sell to, your price range, what must not be said. The notes box takes about 800 characters.
The writing tools share an allowance of 12 runs a day per visitor.
Questions
- Is a brief worth it for a short article?
- The angle and the evidence list are, even for 500 words. They are the two decisions that get skipped when someone starts writing straight away.
- Can I give this to an AI writer and not a person?
- Yes, and it will do better than with a bare topic. It still cannot find your first-hand material for you.
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Updated 14 November 2026.