Scaled content abuse

Google's spam policies describe it as many pages generated for the primary purpose of manipulating search rankings and not helping users: typically large amounts of unoriginal content that adds little or no value, "no matter how it's created". The examples include using generative AI to produce many pages without adding value, scraping and rewording other sites' content, and stitching together content from different pages without adding value.

The policy is about purpose and value, not the tool. Writing with AI is not against it. Producing pages because a keyword exists, with nothing in them a reader could not get elsewhere, is.

A test we use: would this page exist if search engines did not? If its only reason is a keyword, it is the kind of page the policy describes, however well it reads.