AI search
AI visibility
How often AI assistants name or cite a business when people ask the questions its buyers ask. There is no official score: it is measured by asking the same questions on a schedule.
You set the measurement up yourself: a fixed list of buyer questions, put to the same assistants every week, recording whether you were named, in what position, who else was named and which pages were cited. Leave your own name out of the questions, or you measure what assistants say about you rather than whether they recommend you.
The numbers usually reported are mention rate (the share of answers that name you), position, share of voice and citations. One run proves little, because the same question can get a different answer an hour later. The trend over several weeks is the measurement.
It overlaps with search rankings without being the same thing. Google's AI Overviews draw on Google's index, so Google rankings matter there. ChatGPT, Claude and Perplexity depend on their own crawlers, so being allowed in robots.txt comes first.